A new product using tartar sauce instead of regular sauce, “Myojo Ippei-chan Night Market Fried Noodles, Large Serving, Rich Tartar Sauce, Shrimp Fry Flavor,” joined the “Myojo Ippei-chan” series on Monday, November 9, 2026, so I bought it right away and gave it a try.

“Myojo Ippei-chan Night Market Fried Noodles, Large Serving, Rich Tartar Sauce, Shrimp Fry Flavor” (released November 9) | Myojo Foods
https://www.myojofoods.co.jp/news/13966

When you think of “Myojo Ippei-chan,” you picture the black packaging, but “Myojo Ippei-chan Night Market Fried Noodles, Large Serving, Rich Tartar Sauce, Shrimp Fry Flavor” has an orange base and looks like an entirely different product from the packaging alone. It cost ¥358 before tax at a nearby convenience store. Although it has a shrimp-fry flavor, the package states, “No breaded shrimp is included in this product.”


The ingredients are shown here. The sauce section simply says “tartar sauce.” It contains no breaded shrimp, but shrimp extract is used.


One serving is 180 g and 791 kcal. The equivalent salt content is 7.6 g.


It came with a liquid sauce and a special sauce.


Pour in a generous amount of hot water and let it sit for three minutes, allowing the liquid sauce to warm up. The recommended amount of water is 770 ml, which is quite a lot.


When the time is up, drain the water and pour over the liquid sauce. It was a reddish-brown sauce, unlike Worcestershire sauce. As you mix it in, a faint shrimp-like aroma rises.


After mixing in the sauce, add the special tartar sauce.


It smells of breaded shrimp even before you take a bite, but once you start eating, the rich, tangy tartar sauce comes to the forefront and the shrimp aroma seems to disappear entirely, giving it the character of tartar-sauce fried noodles. However, as you eat on and reach areas where the tartar sauce is thinner, the shrimp-fry sensation comes back to life in your mouth. Although it is completely different from sauce-based fried noodles, I found that eating fried noodles with tartar sauce has its own appeal. Since I was curious anyway, if it included something crisp and crunchy that evoked the coating of breaded shrimp, the shrimp-fry character would be stronger and the concept would seem more faithfully reproduced. Still, at the current price, it is at the premium end of the cup fried noodles market, so perhaps adding anything more was difficult. When eating it at home, adding tempura flakes or another topping seems likely to make it even better.


The suggested retail price of “Myojo Ippei-chan Night Market Fried Noodles, Large Serving, Rich Tartar Sauce, Shrimp Fry Flavor” is ¥358 before tax. On Amazon.co.jp, a case of 12 was being sold for ¥4,640 including tax. At ¥387 per unit including tax, it was priced in line with the suggested retail price.

Amazon.co.jp: Myojo Ippei-chan Night Market Yakisoba, Extra Large, Rich Tartar Sauce, Shrimp Fry Flavor [12 count, cup noodles, extra-large size, yakisoba, packed with ingredients, includes tartar sauce, 180 g] : Food, Beverages & Alcohol