A lack of regulation in the U.S. surrounding the use of deepfakes has led to a wave of AI artists washing over streaming platforms, but on Tuesday, Spotify announced it was taking a new step to give users some clarity around whether an artist is an actual human being, or a human-like character created by an algorithm. Starting in mid-September, the company will begin applying an “AI Persona” label to the latter category. “Listeners have been clear in telli