But it is how people are using it and how much they’re spending that has caught CEO Mark Zuckerberg’s attention. Zuckerberg said about 25% of people who set up Muse now use it daily, helping improve retention. He also shared that over a quarter of Muse’s engaged users who were shopping via the AI agent had an average purchase size of over $200, which was surprising even to industry insiders. “Plaid told us that they hadn’t seen activity like they’re seeing