“AI doesn’t care,” a vandal scrawled on a New York subway ad promoting a wearable AI pendant called Friend, which was designed to monitor a user’s everyday conversations and serve as a companion “who listens, responds, and supports you.” “Human connection is sacred,” the vandal wrote, emphasizing, “AI is not your friend.” This act of vandalism is now part of a huge online archive collecting defaced ads that the Friend campaign inspired, as many New Yorkers