TikTok is one of many companies trying to add video podcasts to their content offerings. Big tech platforms, including TikTok and Netflix, are all looking to add video podcasts to their content, a rapidly growing format that attracts a young audience prized by advertisers and where YouTube dominates. Roman Wasenmüller, the head of podcasts at Spotify, said that the development "marks a new chapter for podcasting," as he announced a partnership with Netflix