Amazon is going to use Twitch users’ data to train its AI—how can you opt out?

Twitch users are being warned: content from their channel, namely audio, video, and text, will be used by Amazon to train a new generative AI. After Doctolib, it is now the e-commerce giant’s turn. Fortunately, it is possible to opt out.Here’s how to do it.

Amazon will use Twitch users’ data to train a generative AI model

While Meta harvests data, particularly on Facebook and Instagram to train its various artificial intelligence models, Amazon has decided, with the same goal, to use a very popular platform, namely Twitch. It should be said that the e-commerce giant has direct access to it, given that it purchased Twitch in 2014 for $970 million.

More specifically, Amazon will use the content of Twitch channels, such as live streams, recorded broadcasts, clips, text, images, video, and audio. As explained on Twitch’s support page, this data will be « used for the future training of a model developed by Amazon ». Its purpose is to « generate or synthesize text, audio, images, or video ». For example, Twitch explains that « your audio content could help refine speech transcription models, which would improve subtitles on Twitch, as well as on Amazon ». In summary, this is about generative artificial intelligence, but Amazon does not provide any further information about it. Fortunately, Twitch users can opt out.

How to opt out?

Twitch users who wish to opt out of the collection of their data to train Amazon’s new generative AI must go to the platform’s settings and access the Security and Privacy section. Then, all they need to do is uncheck the box “Training for generative AI.”

However, messages you post on channels that have not unchecked this box may be used by Amazon to train its generative AI.

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Source: Twitch