The lost-item tracker “Pixel Tag,” announced in August 2026, has launched in Japan. However, it was out of stock at the time of writing.
Google Pixel Tag
https://store.google.com/jp/product/pixel_tag?hl=ja
Pixel Tag is a lost-item tracker that determines its location by using a large network built from smartphones in the vicinity of the item, like Apple’s “AirTag.”
It is made of polycarbonate and metal. It supports the IP67 waterproof and dustproof rating and can determine its location using Bluetooth Channel Sounding and ultra-wideband (UWB) radio. Location detection uses Google’s item-finding system, “Find Hub.”
The only color option is gray “Fog.” A single coin-cell lithium battery (CR2032) provides more than one year of operation, and users can replace the battery themselves. Its dimensions are 28 mm wide, 46.1 mm high, and 5.4 mm thick, and it weighs 11.8 g.
Cases and keychains for Pixel Tag are also available.
The price is ¥5,010 per unit or ¥16,940 for a set of four. According to the sales page, it was out of stock at the time of writing.
Google Pixel Tag
https://store.google.com/jp/config/pixel_tag
