If you're making A/B test videos with AdMultiplier, start with an ad that's already performing well. Then, change only one element at a time for each video. By changing the opening, product, and character separately, you'll have 9 videos plus the original one, totaling 10 variations. After distribution, check the numbers and use the winning version as the base for the next round.

What to prepare

First, prepare the base ad and the replacement materials. The conditions on the site are as follows.

• Character image: one JPG or PNG file, maximum 10 MB.
• Reference video for movement: one MP4 or MOV file, length 3 to 30 seconds, maximum 100 MB.
• Baseline for character orientation: if using a video, up to 30 seconds; if using an image, up to 10 seconds.
• Output resolution: choose between 720p or 1080p before generating the video.

There are also guidelines for choosing materials. The site recommends clear subjects that show both face and body. For movement, it's best to use videos that are easy to understand without obstructions or fast cuts. Use characters, images, products, and music only with proper usage rights.

How to start

Start with the first video by simply importing the base ad as is.

1. Open the studio: Open the video studio in AdMultiplier and add the base ad as the reference video.
Add character image:
2. If you're trying a new character, add one image of that character.
Write what to change and what to keep:
3. Write down one element to change, and clearly state that the movement, composition, and tempo should remain the same.
Choose resolution and generate:
4. Compare the generated video with the original ad to confirm it meets your intended purpose.
The FAQ on the site follows the same process. Add reference videos and character images, and explain what you want to change and what you want to keep.

How to create 10 variations

The 10 videos consist of one original ad and nine videos where the opening, product, and character are each changed three times.

• Original ad (1 version): We will keep the original ad as the benchmark for comparison.
• Changing the opening (3 versions): Versions that start with a question, a product demonstration, or a new scene. The site's FAQ also lists these three as methods for changing the opening.
• Changing the product (3 versions): Replacing with a different color or another product. We will specify the packaging and placement.
• Changing the character (3 versions): Replacing with a model of a different age or atmosphere. The clothing will remain the same as the original ad.

The key is to focus on one element at a time when making changes in a single version. The site also states, "Each variation should have one clear modification point." If you change both the opening and the character simultaneously, you won't know which factor caused the change in numbers.

Consistency in the closing action across all versions. The site recommends using a single action for the closing, such as checking the collection or confirming the offer.

After distribution, compare the numbers under the same conditions. The results are determined by the actual ad test, not the generated video. The site also mentions, "Results are evaluated based on the actual ad test."

1. Compare by group: First compare the three versions with different openings to the original ad, then proceed to compare the product and character changes in order.
2. Use the winning version as the next base: Refer to the version that won the opening test as the reference video, and change either the product or the character in the next round.
3. Store the materials together: As per the site's instructions, keep the original reference materials and the approved videos together.

With this approach, you can learn one element at a time each round. However, which version wins may vary depending on the distribution platform and timing. This method does not guarantee the test results.

Common mistakes

• Changing two elements at once: Changing both the opening and the product simultaneously makes it unclear which had the greater impact.
• Too many cuts in the reference video: Too many cuts or obstructions can make the video less effective.
• Not verifying the on-screen text: The site recommends verifying both the on-screen text and spoken content during the final editing.

Model for editing basis

What AdMultiplier does is video editing that retains the original action and replaces part of it. The Artificial Analysis video editing leaderboard arranges video editing capabilities based on text instructions in comparison to human voting. Since AdMultiplier itself is not a model, it is not listed on this leaderboard.

Source: Artificial Analysis Video Editing Leaderboard , obtained on November 11, 2026.

still unknown

• How many can be judged: Whether 10 is sufficient depends on the distribution volume. There is no guideline on the site.
• Differences per generation: Even with the same instructions, details may change each time, and the range of these changes is not disclosed.
• Audio handling: If another voice or language is needed, the site recommends specifying dubbing or subtitles as separate production requirements. You need to test how much it aligns automatically.