Alexa+ is arriving in France, it's official.

Launched a little over a year ago in the United States, Alexa+, the AI-enhanced version of Amazon's voice assistant, is finally arriving in France. The service has been available since this Tuesday at 2 PM among some users and will be gradually rolled out to all Prime subscribers in the coming weeks. As on the other side of the Atlantic, Alexa+ will first be available in an 'early access' version before being standardized later. In the United States, this phase has just ended last February after less than a year of testing.

What is Alexa+ used for?

The essential principle of this new version of Alexa is somewhat similar to the voice assistant you already know, the most used in France with 1.3 billion interactions in 2025. However, Alexa+ goes much further and gets closer to agentive AI. Understand that its conversations are more fluid, more profound, but also more adapted with a genuine localization effort by Amazon's teams.

Above all, Amazon's AI is capable of using third-party services and interacting directly with several members of the household. It can, upon request, provide you with basic information such as the weather, but also send emails on your behalf, book a restaurant, change the lighting ambiance of a room, or start the lawn mowing, provided that all the products and accounts necessary for these actions have been linked to your Alexa account.

An Alexa that really speaks French

Michele Butti, vice-president of Alexa International, present in Paris for the French launch, particularly emphasized the adaptation work done to make Alexa conform to the French language and culture: « Most LLMs are trained in English and for an American audience. In the case of a home personal assistant, this mode of operation has its limitations. Therefore, we had to make the necessary efforts to ensure that the Alexa+ available in France is not the same as the one launched a few months ago in the United States ».

To achieve this, Amazon relies on AI, of course. Its own AI with the Amazon Nova ecosystem, as well as 70 other LLMs that are utilized to perform all the tasks the assistant is capable of. One of its other strengths is not closing itself off to other LLMs, and even leveraging each of them for what they do best.

For localization, for example, the teams from Mistral AI were involved. They ensured that the tone of voice, but also the expressions used by Alexa+, are as close as possible to real language. For contextualization and localization, Alexa+ also relies on several partnerships, whether with French services (Deezer or Somfy) or national media (Le Figaro and RTL).

Consequence rather comical: Alexa+ can tell you that it is raining "like a cow gives birth".

Available on all Alexa devices

Alexa+ is available for 22.99 euros per month for all users in France. But more importantly, it will be included in all Amazon Prime subscriptions. All new devices signed by Amazon, such as the Echo Dot Max that we tested a few months ago, or the brand new Echo Show8, directly include the new version of the voice assistant. For other Alexa users, they will need to activate Alexa+ on their Amazon account, hoping to be served quickly. Finally, in addition to being compatible with all connected speakers and other Amazon Fire devices launched within less than eight years, Alexa+ will also arrive in a browser version by the end of the summer.

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