Proposal date: 2026-11-12
Target: PR, customer acquisition, and service operations staff responsible for our services
Proposal: Confirm whether Businesses in ChatGPT (Business Hub) is available and, if so, conduct a pilot deployment

1. Proposal Overview

On November 10, 2026, OpenAI launched a beta of the feature “Businesses in ChatGPT,” which enables companies to understand how they are perceived on ChatGPT.

Target companies can check how often ChatGPT references them, how many clicks their websites receive through ChatGPT, and what topics they appear in using the “Insights” section of Business Hub.

This enables them to understand “the exposure of their services on ChatGPT,” which has previously been difficult to grasp, and use those insights to improve their websites and service descriptions.

First, check whether the company is eligible to use the service. If approved, we propose a trial run lasting approximately one month.

As an additional note, “Businesses in ChatGPT” allows companies to directly provide information about their company and products to ChatGPT.

This makes it easier for ChatGPT to accurately describe the company’s services and may help raise awareness and attract new customers.

2. Available Information

Insights displays aggregated information from the past 28 days. However, if there are not enough entries, for example, the figures may not be displayed.

Important caveat regarding “Mentions”

For online businesses, “Mentions” generally means the number of times ChatGPT referenced your company’s website. Even if only the service name appears in an answer, it is not necessarily counted.

Therefore, this is not a complete tally of how many times your service name appeared across all ChatGPT conversations. Nor can you view individual users’ questions or conversation content.

3. Benefits of adoption

(1) Quantify visibility through AI

You can continuously check, rather than rely on intuition, whether your service is referenced in ChatGPT answers. It can be expected to complement your existing web access analytics.

(2) Identify the topics associated with your service

By reviewing Discovery topics, you can examine the differences between your anticipated use cases and challenges and the themes in which ChatGPT mentions your company.

(3) Use it to improve the information on your website

This can serve as a reference when reviewing your service description, target users, use cases, pricing, FAQs, and other information. However, there is no guarantee that updating the information will improve your ranking or number of mentions on ChatGPT.

4. Eligibility requirements and fees

• Joining ChatGPT Business (a plan costing approximately US$30 per month) is not required. OpenAI Help states that registering an eligible business does not require a ChatGPT Enterprise contract or an advertising account.
• Registering and managing your company requires verification and approval that you are the business owner or a duly authorized representative.
• Eligibility varies depending on factors such as industry, location, and verification results.Whether a company in Japan can actually use Insights must be confirmed on the registration screen.
• Business Agent (a dedicated conversational feature for businesses) is a separate feature. As of November 12, 2026, it is primarily intended for eligible businesses in the United States and is not a mandatory requirement for this proposal.
• Check the actual registration screen and the latest terms of use to confirm whether there are any additional fees for the Insights feature and the conditions under which they apply. At this point, it cannot be definitively stated that it is “always available for free.”

5. How to proceed with the proposal

1. Determine the target services and official websites: Organize which of our services and domains will be covered.
Check registration eligibility in Business Hub: An applicant with formal authority for the corporation submits the application. Complete authentication and review: Confirm the required business information and authentication methods. Limit the information used for registration to items already approved within the company. Check Insights for the first time: Record the number of mentions, number of site clicks, and whether Discovery topics are present. Recheck after approximately 28 days: Once the metrics are confirmed, compare them with the previous results and consider opportunities to improve our information setup and service overview pages. Determine whether to continue using it: Make the decision based on the workload, the information that could be confirmed, and the potential for applying the findings to improvements.

6. Evaluation criteria for the trial implementation

Evaluation point	What to check
Availability	Whether our services can be registered and authenticated
Availability of data	Whether the number of mentions, number of clicks, and topics are displayed
Usefulness of the data	Whether it provides insights that cannot be obtained through existing web analytics
Use in improvements	Whether it is useful for revising service descriptions and FAQs
Operational burden	Whether it can be continued with checks approximately once a month

Note: Even if the data is blank, this does not necessarily mean that there are zero mentions. Possible reasons include not having reached the number required for reporting, data collection being in progress, and restrictions on usage conditions. Also, Insights data is subject to confidentiality and sharing restrictions under the terms of use, so the terms, including the scope of internal sharing, must be checked.

7. Conclusion and requests

We propose using Businesses in ChatGPT to confirm the extent to which our services are referenced in ChatGPT.

We believe that understanding service awareness and inbound traffic through ChatGPT is valuable when considering future PR and customer acquisition initiatives. On the other hand, it is currently in beta, and there are restrictions on the eligibility criteria and aggregation scope.

Therefore, first check whether our services can be registered and, only if the service is available for use, conduct a 28-day trial monitoring period. This is the appropriate approach.

Requests: Please approve the selection of the target services and the person responsible for business verification.

References (Official OpenAI source, confirmed on November 12, 2026)

1. Introducing Businesses in ChatGPT (November 10, 2026)
2. Businesses in ChatGPT Official Guide
3. Setting up your business on ChatGPT (Help)
4. Businesses in ChatGPT Terms (Terms of Service)

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