Recorded on July 28, 2021. Click here for transcript. We’ve spent the past few weeks burning copious amounts of AWS compute time trying to invent an algorithm to parse Ars’ front-page story headlines to predict which ones will win an A/B test—and we learned a lot. One of the lessons is that we—and by “we,” I mainly mean “me,” since this odyssey was more or less my idea—should probably have picked a less, shall we say, ambitious project for our initial outi