Hakuhodo DY Holdings announced on June 29 that it had established a new company, “Ads for Humanity,” in April to exclude AI and bots and deliver advertisements exclusively to humans, and had begun selling a new advertising product, “Human-Verified Ad,” through the new company. It leverages “World ID,” a human-verification technology co-invented by Sam Altman and others. “World ID” is an ID that enables users to prove that they are “a real human being” with