ChatGPT via YouTube OpenAI’s biggest advertising push yet depicts users leveraging ChatGPT in highly produced, intended-to-be-relatable everyday moments. The only problem? Consumer research shows the effort doesn’t correlate to impact at all. An ad titled “Dish” shows a young man attempting to impress his date with a home cooked meal by way of a cutesy prompt — “I need a recipe that says ‘I like you, but want to play it cool.'” Another, dubbed “Pull Up,” s