Tag: personalized prices online

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AI is using your data to set personalized prices online—it could seriously backfire

October 2, 2019 | TechXplore AI
AI is using your data to set personalized prices online—it could seriously backfire
Credit: Unsplash/CC0 Public Domain You check prices online for a flight to Melbourne today. It's $300. You leave your browser open. Two hours later, it's $320. Half a day later, $280. Welcome to the world of algorithmic pricing, where technology tries to figure out what price you're willing to pay. Artificial intelligence (AI) is quietly remaking how companies set prices. Not only do prices shift with demand (dynamic pricing), but firms are increasingly ta