AI chatbots like ChatGPT and Claude are expected to play a much bigger role in holiday shopping this year. Traffic to U.S. retail sites coming from AI platforms is expected to rise 130% year over year this holiday season, according to Adobe’s annual online shopping forecast. The forecast covers online spending from Nov. 1 through Dec. 31 and is based on Adobe Analytics data from more than 1 trillion visits to U.S. retail sites. Overall, Adobe projects U.S.