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Ad blockers may be showing users more problematic ads, study finds

September 9, 2024 | TechXplore AI
Ad blockers may be showing users more problematic ads, study finds
Credit: Pixabay/CC0 Public Domain Ad blockers, the digital shields that nearly one billion internet users deploy to protect themselves from intrusive advertising, may be inadvertently exposing their users to more problematic content, according to a new study from NYU Tandon School of Engineering. The study, which analyzed over 1,200 advertisements across the United States and Germany, found that users of Adblock Plus's "Acceptable Ads" feature encountered