
Jason Bollenbacher/Getty/Futurism In March, legacy content farm BuzzFeed conceded that there was “substantial doubt” about its “ability to continue” doing business. At the time, the company was reporting a net loss of $57.3 million for 2025, suggesting former CEO Jonah Peretti’s controversial decision to double down on AI content had officially blown up in his face. Months later, it’s looking like BuzzFeed’s fears are coming true. A brief glimpse at its st