Cal AI, which was founded in 2024, exploded onto the internet thanks largely to Yadegari’s strategy of deploying a small army of influencers to promote the brand. The company generated over $30 million in revenue in two years and was acquired by MyFitnessPal for an undisclosed amount of money in March. Discussing his social strategy onstage, Yadegari noted that an early sign of success came when an influencer’s post about them led to approximately a thousa