There's more to life than ChatGPT: Apple is preparing a Siri compatible with all AI.

Since iOS 18.2, ChatGPT can help Siri. If faced with a too complex question, the assistant is able to suggest to the user to use OpenAI's bot; it can also explicitly ask Siri to hand over to ChatGPT. It's a good first step, but there's more to life than ChatGPT.

The opportunity to relaunch Siri

According to Bloomberg, Apple is working on opening Siri to third-party AI. The idea is the same as with ChatGPT, but with other bots like Gemini, Claude, Grok, Alexa (or Copilot for those who like to hurt themselves). The only condition for users: having previously installed the AI applications on the iPhone. And agreeing to cite the bot to be used, which could be a quick hassle.

Users could then choose which AI to use to respond to a query sent to Siri, which would become a sort of one-stop shop for bots. Apple is particularly working on a system called « Extensions », allowing users to activate or deactivate these services directly in the settings. This is a major change in philosophy: rather than negotiating exclusive partnerships with certain players, the manufacturer wants to create an open platform where multiple AIs can coexist.

But obviously, all of this wouldn't be free. Apple can hope to generate additional revenue through subscriptions purchased via the App Store, through its famous commission. The model is already in place with ChatGPT, whose paid offers can be subscribed to via Apple's payment tools. Moreover, this new open strategy would have the advantage of making the iPhone a preferred platform for AI, without exclusivity.

And then it's another means to bridge the gap in Apple's in-house AI models, which are not competitive with the competition. In addition to this, there are numerous other planned features for Siri, which will be revealed at the WWDC starting on June 8.

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Source: Bloomberg