$300 for a ChatGPT donut: OpenAI’s mysterious project continues to be unveiled.

The first device developed by OpenAI continues to make waves. Mark Gurman, a journalist at Bloomberg, has just published a new comprehensive report on the accessory, designed to accommodate a voice version of ChatGPT.

NEW: OpenAI’s device – a human-like smart speaker –
will look like a doughnut and be the size of a hockey puck. It meant to be held.It has a camera, speakers, microphones, lights and, most notably, moving parts to show interactivity. It’ll be $300-400. https://t.co/gDxQU6FB8E

— Mark Gurman (@markgurman) August 6, 2026

Also read: OpenAI has just launched its first device, but it’s not the one you think

Donut and hockey puck

According to information gathered by the insider, the screenless connected speaker would take the shape of a donut. In terms of size, the device should not exceed the size of a hockey puck. On paper, OpenAI’s device looks set to be visually similar to a second-generation Amazon Echo Dot. Launched ten years ago, the Alexa-enabled connected speaker was indeed distinguished by a discreet design, shaped like a pebble or hockey puck.

Unlike the other connected speakers on the market, OpenAI’s device would be designed to move around the user’s home. This is why the accessory is equipped with a built-in battery. With one hand, the user should be able to move the small pebble that houses ChatGPT from one room to another, from the bedroom to the kitchen, for example, depending on their needs. The casing would be made from a high-end metal.

Also read: Astra, the new AI from the creator of ChatGPT, achieves historic feats

Moving parts

In addition, the device would be fitted with speaker grilles, microphones, a camera system, and various sensors designed to analyze the environment. A small detail highlighted by Bloomberg, the speaker would be equipped with moving parts. Thanks to them, the accessory could physically come to life to express its personality. This is the feature that should allow OpenAI’s offering to stand out from the rest of the market. The moving parts will, in particular, indicate that the speaker is responding. In addition, indicator lights will alert the user when ChatGPT is listening.

At the heart of the speaker would be an enhanced version of ChatGPT’s voice mode. This future iteration should provide more natural responses. Above all, the voice assistant would be able to get to know the user better over time.

Between $300 and $400

Still according to information from Mark Gurman, OpenAI plans to unveil the device sometime this year. Sales would, however, begin the following year. As for the price, the start-up would offer the accessory at a price between $300 and $400. This would therefore be more of a premium speaker.

This leak comes at a time when OpenAI is engaged in a major legal battle with Apple.The Cupertino giant accuses the startup of having used its trade secrets to design the smart speaker. Apple specifically accuses its competitor of having induced a supplier to develop a metal-finishing technique similar to its own. The dispute apparently concerns the premium metal mentioned in the Bloomberg report.

According to the latest news, OpenAI is working on a genuine ecosystem of devices dedicated to ChatGPT. According to the startup, a family of accessories comprising a diverse range of products is being developed. Bloomberg also mentions a range of around five devices being designed in OpenAI’s laboratories with the support of Jony Ive, Apple’s former design director.

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