ElevenLabs' AI legally composes jingles and background music

The voice generation and AI voice synthesis services of ElevenLabs can be used for audiobooks, voiceovers, video dubbing, or even podcasts. The 'voices' produced by the American startup are becoming increasingly realistic and can fool many ears. The next step is logical: after the voice, music!

AI-powered jingles

The new service Eleven Music allows generating jingles (for brands, a store, a podcast...) and generic background music, such as what you can hear in waiting rooms, on the phone while waiting to be connected to a human, or in documentaries. The system offers full music with voice and instruments based on a text request (for example: "a relaxing jazz song from the 60s with catchy lyrics").

Eleven Music is not aimed at the general public, but rather at businesses, professionals, and content creators. ElevenLabs has made it available to about twenty clients who have used it to create music for films, TV content, and video games, as well as for fitness and meditation apps. Telecom operators and car manufacturers could also be interesting customers for such a service.

This kind of music often requires expensive licenses, but ElevenLabs promises it can be produced at « a fraction of the cost » thanks to AI. A significant advantage for businesses or creators with limited resources.

But since the question of licenses is raised, let's address it frankly: where do the musical data that led to Eleven Music's AI models come from? ElevenLabs claims to rely only on works for which the company has an agreement, including with Merlin Network and Kobalt Music Group, two independent rights management entities. Discussions are ongoing with major groups like Universal, Sony, or Warner, but their catalogs are not yet used.

The company has implemented safeguards to prevent the generation of violent, obscene, or explicit content that reproduces known artists or lyrics. However, legal uncertainties remain: the use of generative AI in music raises questions about copyright and "fair use" (fair use) that are still unanswered.

Read Music and AI: The Record Industry Wants to Charge for Access to Its Catalogs

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Source : Wall Street Journal