Adobe, Qualcomm, and Humain partner to develop AI tools for Arabic content and the Middle East

{ "@context": "https://schema.org", "@type": "NewsArticle", "headline": "Adobe, Qualcomm, and Humain partner to develop AI tools for Arabic content and the Middle East", "datePublished": "2025-11-20T13:27:01+01:00", "dateModified": "2025-11-20T13:27:23+01:00", "author": { "@type": "Person", "name": "Maximilian Schreiner" }, "publisher": { "@type": "Organization", "name": "The Decoder" }, "description": "Adobe, Qualcomm, and Humain have announced a partnership to build AI tools focused on Arabic content and the broader Middle East market.", "articleBody": "Adobe, Qualcomm, and Humain have announced a partnership to build AI tools focused on Arabic content and the broader Middle East market. The collaboration was unveiled at a US-Saudi investment forum held during Saudi Crown Prince Mohammed bin Salman\u2019s visit to Washington.\r\n\r\nAdobe plans to integrate the Arabic-language model Allam into its software for marketing, film, and television. In return, Humain will use Adobe\u2019s Firefly Foundry to develop its own AI models tailored for Arabic-language applications.\r\n\r\nHumain\u2019s AI systems will run in its data centers on Qualcomm hardware. Qualcomm\u2019s new AI200 and AI250 chips are designed to handle the models\u2019 video generation tasks. The company also plans to open a joint research center with Humain in Riyadh next month.\r\n\r\nAccording to the partners, the first large-scale rollout is expected in 2026, with Qualcomm chips delivering up to 200 megawatts of performance. Humain is backed by the Saudi Public Investment Fund, which has been expanding its investments in AI and semiconductor technology.", "isAccessibleForFree": "False", "hasPart": { "@type": "WebPageElement", "isAccessibleForFree": "False", "cssSelector": ".paywall-active" } }