Apple Music relies on the music industry's goodwill to report AI-generated songs

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Tags against AI

These tags, called "Transparency Tags," can apply to four elements. First, to indicate if the album art or visual was partially generated by AI; if part of the audio recording was produced by AI; if the lyrics or compositional elements were generated by AI; and for video content associated with a track or album.

Record labels and distributors can apply multiple tags simultaneously. This new feature, announced in an intercepted Apple newsletter by MBW, is a "first step to provide the music industry with the data and tools necessary to develop thoughtful policies around AI," explains the company. "We believe that labels and distributors should actively signal when the content they deliver was created using artificial intelligence."

This approach relies on the voluntary participation of the involved parties, who have completely free hands to do what they want: Apple has not implemented a technical verification mechanism. The use of these "transparency tags" is entirely optional. The initiative appears very prudent, as the invasion of AI-generated tracks is a reality.

Deezer had recently revealed receiving over 60,000 entirely AI-generated tracks each day, which is 39% of the tracks uploaded daily. In total, the service claims to have identified over 13.4 million tracks of this type. And even if they were legitimate songs: a large part of this music is mainly used for streaming fraud... Up to 85% of the streams of AI-generated tracks would be fraudulent. These streams are therefore excluded from royalty calculations.

This is why Deezer developed an automated system for identifying uploaded tracks. Apple, which chose the gentle approach, clarifies, however, that its tags are just a first step towards greater transparency.

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Source : MBW