Netflix admits to using AI to modify 300 films and series

Netflix openly announced that it had used artificial intelligence to modify 300 of its titles during the post-production phase. Not surprisingly, the streaming platform emphasizes the arguments of practicality and cost reduction.Like Prime Video, Netflix appears to be fully embracing AI.

300 Netflix titles were edited using AI

In its second-quarter 2026 financial report, Netflix announced that no fewer than 300 of its titles had been edited using artificial intelligence during post-production. The streaming platform explains that it “is increasingly leveraging these [AI] tools to deliver higher-quality content faster and at lower cost.” AI was notably used to complete the series Glory, The Third Sacred (Brasil 70: A Saga do Tri), as well as the docufiction The American Experiment: A Nation Tested by Time, which includes 17 minutes of “AI-enhanced footage,” according to Netflix CEO Ted Sarandos.

He says these scenes “were produced twice as fast and at half the cost compared with traditional methods.” He clarifies: “In many cases, productions would have given up on these key shots because they simply would not have had the means to afford them,” before adding: “They would not have been able to produce them within the allotted time.” To justify its use of AI, Netflix highlights arguments based on practicality and cost reduction.Nevertheless, the streaming platform is refraining from providing more details about its use of artificial intelligence.

From preproduction to postproduction, AI is establishing itself in cinema and dividing Hollywood

While it plans to adopt certain conventions of traditional television by incorporating linear channels, the platform with the red N sees AI as part of its future. Netflix notably bought Ben Affleck’s AI startup and developed an animation studio entirely based on AI, called INKubator. Of course, it is far from being the only one. The Prime Video platform has also announced its intention to use AI, likewise to reduce costs in its films and series.

More generally, the debate over AI’s incursion into cinema is in full swing. While Martin Scorsese came under criticism for promoting an AI tool dedicated to the preproduction stage, Guillermo del Toro, who directed Pinocchio and Frankenstein, both produced by Netflix, insists: “Fuck AI!”. One thing is certain: the conflict over AI’s place in cinema is only just beginning.

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Source: The Verge