© Fable
Will viewers want to become directors and writers of TV series? That's the gamble of Showrunner, a new streaming platform launching this week with an amazing concept: it's the AI that generates episodes from users' ideas.
Hollywood maintains a love/hate relationship with generative AI. The industry claims that technology is used to copy its creations without its consent, to reproduce the voice or image of an actor without payment, or to flood the market with low-cost content, thus weakening screenwriters and actors.
Viewers become creators of series
On the other hand, technology is now used in creation: the Netflix series « L’Éternaute » used AI to generate special effects. More generally, studios are interested in it, especially to save costs.
As everyone tries to figure out how to dance on which foot, the startup Fable is launching Showrunner, a streaming service where viewers will create their own TV series. The way it works is similar to any bot: you just enter a request and the Fable AI model, SHOW-2, generates the video.
Initially, Showrunner will mainly offer animation, which is easier to generate (and less likely to cause disputes) than photorealistic images. Edward Saatchi, the founder of Fable, explains to Variety that he has no intention of engaging in a battle against Google or OpenAI, who have developed stunningly realistic video AI models. « If you are competing with Google, do you really think you can win? (…) Our goal is to have the most creative models ».
Another pitfall: AI is not very good at telling stories across multiple episodes, as is the case with many series that follow a narrative thread. « Today, AI is not capable of maintaining a plot beyond one episode », says Edward Saatchi. « Where it is most effective, it's on highly episodic series, where characters start almost from zero each time — like sitcoms, police dramas, or space exploration shows. »
To start with, Showrunner will offer two animated series: Exit Valley, a sort of Family Guy in the Silicon Valley universe. And Everything Is Fine, where a couple trapped in a parallel universe will do everything to reunite. But above all, the launch of the service will allow the general public to test the AI-generated content system.
Showrunner will be free at first, but users will need to pay between $10 and $20 per month to receive credits for generating content (about a hundred scenes). Viewing will remain free, however, and it will be possible to share the content on YouTube and elsewhere.
On the security side, safeguards have been put in place to prevent abuse. And the CEO has ambitions: he wants to negotiate an agreement with Disney and other majors to allow Showrunner users to generate content based on their characters and universes. Not sure the proposal will meet the enthusiasm of studio executives, who may prefer to develop their own AI tools.
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Source : Variety
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Download
- Google Play Store
- 4K Video Downloader Plus
- VLC Media Player
- Adobe Reader
- uTorrent
- WinRAR
- Xender
- Google Chrome
- CCleaner
- Mozilla Firefox
- Avast Free
- ChatGPT
- Microsoft 365
- Opera One
- Avast One
