Sora, it's already over: OpenAI will close its AI video platform.

Over. Launched with much fanfare last September, the application Sora will finally disappear without fanfare or laurels. And it's not just the mobile app: it's the entire video platform that's closing down (including the API for developers), sacrificed on the altar of OpenAI's refocusing.

OpenAI tightens its strategy

The startup has indeed spread out a lot in the past few months, unlike its main rival, Anthropic, which has continued to deepen its niche among businesses and developers. OpenAI is now trying to reposition itself in these markets, certainly away from the general public, but more profitable. Sora is one of the first victims of this return to essentials.

Despite a flashy start, Sora quickly lost its appeal. Rights holders also frowned upon it — it was particularly easy to generate videos featuring manga, anime, and video game heroes, etc. Japan even had to bang the table to enforce its pop culture!

Finally, OpenAI is removing the thorn it had pricked itself with. It remains to be seen what will happen to the $1 billion deal paid by Disney, which allowed (allowed?) Sora to generate videos with the characters and universes of the entertainment group. Hollywood Reporter assures that the deal is dead and buried.

Sora's launch should allow freeing up resources and computing power for a major project: the fusion of the ChatGPT, Atlas (web browser), and Codex (development) applications into a single "super app".

👉🏻 Follow real-time tech news: add 01net to your Google sources, and subscribe to our WhatsApp channel.

Source: WSJ