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Meta Desperately Wants People to Lust After Its Muse Mascot, But It's Just Not Happening

December 18, 2025 | Futurism AI
Meta Desperately Wants People to Lust After Its Muse Mascot, But It's Just Not Happening
Alexandr Wang via X Meta, for once, is doing something pretty novel in the AI sphere. It’s created — and heavily marketed — a cute little mascot for its new AI product, something that none of the other major AI players like OpenAI and Anthropic have done. (Microsoft kind of tried it with its “Mico” Copilot companion character, but it wasn’t given anywhere close to the same level of marketing push.) It’s too early to say if it’s worked or not, but Meta is c