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Meta’s Muse hits 10M US downloads in 40 days, a milestone reached by only 11 other apps

January 28, 2025 | TechCrunch AI
Meta’s Muse hits 10M US downloads in 40 days, a milestone reached by only 11 other apps
Only 11 other apps to date have reached this type of post-launch milestone, said Sensor Tower’s senior insights analyst Kara Lee. The most recent of these was Meta’s Threads, back in July 2023. Other apps that saw this kind of scale were largely mobile games, Lee noted, like Fortnite, PUBG Mobile, Pokémon GO, and others. Besides Threads, Disney+ was the only other nongame app to make it into the exclusive club. Meta’s success is tied to the company’s abili