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How to measure traffic from neural networks that is attributed as direct traffic in Metrica and GA4 / Habr

August 25, 2020 | Habr AI
How to measure traffic from neural networks that is attributed as direct traffic in Metrica and GA4 / Habr
How to build a segment in Yandex Metrica for traffic from AI assistants by source domain and UTM tagAI traffic in Metrica is identified by a segment with two conditions combined using OR: the referrer domain and the utm_source value, because an AI visit can come from either one.Regexes in Metrica use RE2 syntax, and Metrica distinguishes label values by case, so the label condition uses the (?i) flag. In Metrica, create a visit-based segment and add two co