Futurism In January 2023, BuzzFeed CEO Jonah Peretti announced in a memo to staff that the company was making a hard pivot to AI — years before the word “slop” was added to the public lexicon. In the memo, which was published roughly two months after OpenAI unveiled its groundbreaking ChatGPT chatbot, Peretti said BuzzFeed would be using the software to enhance the company’s infamous quizzes by generating personalized responses. The company’s stock price j