ChatGPT has gained a new tool for those who usually research clothes and accessories online. OpenAI has started to release globally a virtual try-on feature, capable of showing how an item would look on the user from a selfie or a full-body photo.
The novelty appears on product pages displayed by ChatGPT during shopping searches. When selecting a piece of clothing or accessory, the user finds the button “Try on” (“Experimentar”), which allows sending a photo and generating a new image with the item overlaid on the body.
It is also possible to perform the process with products found outside of ChatGPT's results. Just send an image of the item — such as a screenshot from a virtual store — and ask the chatbot to show how it would look on the user.
How it works
- According to OpenAI, the resource uses the ChatGPT Images, the company's image generation system. The user can take a selfie or send an existing photograph and then view the simulation of the clothing or accessory;
- The reference photo is stored to facilitate new tests. OpenAI states that it is possible to change or remove these images in Settings > Customization > Reference Photos;
- The feature is available in the mobile ChatGPT and in the web version;
- The tool is not limited to items found during a search. A photo of a piece of clothing can be sent directly in a conversation so that ChatGPT generates a visualization of how it could look on the user.
AI also helps to assemble the look
The novelty is part of a broader strategy by OpenAI to transform ChatGPT into a product discovery tool.
In addition to virtually trying on an item, the user can describe the desired style and ask for help to find items capable of composing the look. It is also possible to send a photo of a celebrity's outfit and ask ChatGPT to identify similar pieces available for purchase.
The company also added the feature Favorites, which allows saving products found during searches in a specific area of the Library of ChatGPT. The user can save individual items or create folders to organize discoveries and revisit them later.
Feature uses your photos to let you 'try on' clothes – Image: Disclosure/OpenAI
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Image does not guarantee size or fit
Although functioning as a digital fitting room, OpenAI itself warns that the generated images may not exactly represent the product or the user's appearance.
The simulation also does not guarantee that the clothing will have the expected size or fit. Therefore, the company recommends checking the seller's measurements, product details, and return policy before purchasing.
The technology used in the new shopping experiences is based on ChatGPT Images 2.5, a model that OpenAI claims offers more natural lighting, more detailed textures, greater ability to follow editing instructions, and less latency in image generation.
ChatGPT expands bet on shopping
The virtual fitting room represents another step for OpenAI to transform ChatGPT into an online shopping gateway. In March, the company had already announced a more visual product discovery experience, with option comparisons and updated information within the conversation itself.
Now, in addition to helping find products, the chatbot offers a way to visualize an item on the user's own body before deciding to purchase.
Product results are selected by ChatGPT independently, and according to OpenAI, they are not advertisements nor influenced by the company's partnerships. Advertisements, when present, are treated separately from product results.
Rodrigo Mozelli is a journalist graduated from the Methodist University of São Paulo (UMESP) and, currently, is a writer for Olhar Digital.
