Gol announced integration with ChatGPT, which will allow passengers to check-in and generate the boarding pass directly through the OpenAI artificial intelligence (AI) assistant. The new feature will be available to all customers starting on October 19, without any additional cost.
The tool is already in the restricted testing phase. According to the company, Gol will be the first airline in Latin America to offer this type of service, which can be accessed through the app or the web version of ChatGPT.
The integration will allow passengers to check travel status, choose seats, confirm their presence on the flight, and issue the digital boarding pass without having to start the process directly on the app or the airline's website.
How to check-in with Gol via ChatGPT?
To use this feature, the passenger should follow these steps:
- Access ChatGPT through the app or browser;
- Type @gol in the conversation;
- Request the assistant to show the trips;
- Log in to the Gol account through the company's official website;
- Select the seat and confirm the check-in;
- Generate the digital boarding pass. After the completion of the process, the boarding pass will have a QR code that can be presented at the airport. The document can also be downloaded or saved in the digital wallet of the mobile phone. Read more: ChatGPT begins to display ads next to generated images. OpenAI will place an invisible watermark on ChatGPT texts. ChatGPT gains an interface that creates charts, maps, and interactive tools. Company airline is testing the feature – Image: Mamun_Sheikh/Shutterstock. How will security and personal data be handled? The Gol states that the integration will follow the company's security protocols and the rules of the General Data Protection Law (LGPD). During the procedure, the system will open a dedicated login page in the company's official environment. In this way, the credentials used to access the account and the data considered sensitive will not be available to ChatGPT. Therefore, authentication will continue to be performed directly in the airline's environment, even if the passenger initiates the request through the AI assistant. Gol intends to expand the use of AI. The integration with ChatGPT is the first step of Gol's project with generative AI. The company intends to evaluate the use of the resource and the return of passengers before deciding whether to incorporate other services and functionalities in the next months.
The initiative follows the movement of airlines to bring travel experience stages closer to AI assistants.
In the United States, Southwest Airlines also announced integration with ChatGPT, initially aimed at destination discovery and flight option inquiries. The company's proposal is to gradually improve the experience of planning and purchasing tickets through the platform.
In the case of Gol, the initial focus is on a stage after ticket purchase: allowing the passenger to organize boarding through conversation with the virtual assistant.
Rodrigo Mozelli is a journalist graduated from the Universidade Metodista de São Paulo (UMESP) and is currently a writer for Olhar Digital.
