Google gives Gemini a face with this stunning new feature

If artificial intelligence is improving day by day, it still badly lacks a face or a “physical” representation. Indeed, the various AI providers are working to fill this gap and finally personify artificial intelligence more concretely.

Meta, for example, has just introduced Muse Realtime Avatar, a technology capable of turning an image or character into an animated avatar that speaks and reacts in real time. This technology is notably integrated into Meta’s new AI pendant, called Muse Charm. Artificial intelligence thus takes the form of a Tamagotchi whose avatar’s appearance can be personalized. Meanwhile, Google has just rolled out Live Avatar through an update to Gemini 3.8 Live.

Google’s Live Avatar feature gives AI a face

With the Live Avatar feature, Google simply wants to give Gemini a face. Users can choose the AI’s look and bring it to life in video. Lip synchronization is performed in real time, and the avatar can display different facial expressions depending on the context and the words spoken. It can also switch from one language to another among the 97 supported languages, “without any degradation in video quality or visual lag,” according to Google. As can be seen in the video below, the avatar can take different forms: human, animal, or animated. Google also offers a library of preset avatars for those who do not want to spend time personalizing one.

Please note that invisible watermarks are embedded in avatars created with Live Avatar.

A feature currently reserved for businesses

Live Avatar is currently exclusively available to Gemini Enterprise customers. The idea is to enable a company to create an avatar that communicates with its customers or business partners. Google says that several companies have already adopted its technology and cites the American car sales platform Autotrader as an example. As we can see below, the company’s avatar guides customers around the website in real time.

The personification of AI is expected to be one of the next steps in the sector’s development. It remains to be seen whether the general public will embrace this proposition. AI-generated influencers have carved out a certain place for themselves on social media, but they have not dethroned genuine influencers. Nevertheless, the situation could change in the future, particularly in the business sector.

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Source: Google