Make captions “funny, provocative,” the thread instructs users. Use “redpilling message (Jews involved in 9/11)” that are “easy to understand.” 404 Media cited examples used in a visual guide posted in the 4chan thread that is hosted by Imgur. One featured an “image that shows a crying Pepe the frog with a needle next to its arm and a gun pointed to his head,” where the guide suggested the caption, “vaccines enforced by violence.” Another generated an imag