Published on April 16, 2026 at 15:00 Commenter 0 𝕏 Print © OpenAI Two months after launch, already a change of direction. Advertising in ChatGPT is shifting to pay-per-click, and entry barriers are melting away rapidly. OpenAI is preparing to switch its advertising model from cost per thousand impressions to pay-per-click for its integrated advertising system within ChatGPT. Incidentally, the minimum ticket for advertisers drops to 50,000 dollars. The syst