Before arriving in France, the advertising on ChatGPT changes to copy Google Ads

OpenAI is preparing to switch its advertising model from cost per thousand impressions to pay-per-click for its integrated advertising system within ChatGPT. Incidentally, the minimum ticket for advertisers drops to 50,000 dollars. The system remains limited to the United States.

Ticket divided by five, CPC code detected in the interface

OpenAI launched its advertising in ChatGPT last February, on the free version and the Go plan at 8 dollars per month. The initial model charged $60 per thousand impressions, with a minimum commitment between $200,000 and $250,000. A price comparable to premium slots on streaming platforms. Two months later, the entry threshold is divided by five.

The change doesn't stop there. According to analyses from Adweek, code fragments were found in the interface. They announce the deployment of click and conversion campaigns. The ad agency of OpenAI is therefore explicitly aligning with Google Ads formats. Currently conditional, since no official calendar has been released yet.

External partners are multiplying in parallel. Criteo was chosen as the first ad tech partner. Smartly complements the setup on the advertising creation side. The ads manager launched in April offers advertisers a dashboard equivalent to that of Google Ads, although no interface preview has leaked so far.

IPO goal, and France remains at the door

OpenAI aims for an IPO by the end of the year, and its advertising revenue is closely monitored by analysts. The current setup has already allowed the ad agency to cross the threshold of $100 million in annualized revenue. Still modest numbers on a market scale, but the trajectory matters more than the level to convince investors.

The strategy learns from the mistakes of others. Perplexity has abandoned its own advertising project last autumn. "A question of trust with users," officially announced its CEO on X. But unofficially, it was a lack of a reliable ad ecosystem. OpenAI clearly took the lesson and built the full infrastructure before opening the taps.

While the engine runs across the Atlantic, France and Europe remain spectators. No deployment date has been announced. European ChatGPT users continue to benefit from an ad-free experience, even on the free and Go plans. The counterpart is evident. When the ad agency arrives in France, it will already be mature, armed with Google Ads tools and well-established partners. OpenAI is now betting on a mixed model, subscriptions and advertising, to support the pharaonic cost of its infrastructure.

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Source : The Information