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It’s too expensive to fight every AI copyright battle, Getty CEO says - Ars Technica

May 7, 2026 | Ars Technica AI
It’s too expensive to fight every AI copyright battle, Getty CEO says - Ars Technica
In some ways, Getty Images has emerged as one of the most steadfast defenders of artists’ rights in AI copyright fights. Starting in 2022, when some of the most sophisticated image generators today first started testing new models offering better compositions, Getty banned AI-generated uploads to its service. And by the next year, Getty released a “socially responsible” image generator to prove it was possible to build a tool while rewarding artists, while