Artificial intelligence (AI) has become part of more moments in the work routine of Brazilian companies in 2026. A survey by Luria, based on the aggregated and anonymized use of its platform by client companies, points out that the user base of people using AI at work grew 183% between January and August, compared to the same period in 2025.
The study considers companies in sectors such as energy, pharmaceutical, financial services, and retail. In addition to the increase in the number of users, the monthly volume of queries grew 240% during the analyzed period. According to Luria, the data indicate a change in behavior: AI has moved from being triggered only in specific moments to accompanying a larger portion of the workday.
AI usage starts earlier and spreads throughout the workday
Despite the growth, the use of the technology does not occur uniformly throughout the day. The main peaks appear at 11h and at 15h, with about 11% of daily queries concentrated in each time slot.
The period between 14h and 18h accounts for 41% of queries, while the 9h to 12h slot accounts for 29%. During lunch, the activity decreases: between 11h and 13h, the volume drops by half and only resumes growing around 14h30.
Tuesday and Thursday are the days of highest intensity in platform usage. On the other hand, Friday presents the lowest volume among weekdays.
The distribution also changed compared to 2025. In that year, 13.1% of consultations occurred at 11 a.m. and 13.5% at 3 p.m. In 2026, these indices dropped to 11.6% and 11.3%, respectively, while the early morning hours began to concentrate more consultations.
With this, the usage curve became less concentrated during peak hours and started earlier. According to the survey, half of the people perform three or more consultations each day they use the platform.
The number of users advanced in two moments
The growth of usage also did not happen in a continuous manner. According to Luria, there was a period of stability in April, followed by two expansion jumps recorded in May and August.
The survey compares data between January 1st and August 31st of 2026 with the same period in 2025. Duplicate users of active platform customers were considered, combining the two product versions and excluding internal environments and corporate accounts of Luria itself.
The company states that no individual information of companies or users was used. The data exclusively represent aggregated behavior within the platform and, therefore, do not constitute a market research survey on the adoption of artificial intelligence in Brazil.
What happens after the adoption of AI
The survey also addresses the difference between hiring artificial intelligence tools and incorporating them into the routine. According to data cited by Luria, half of Brazil's large companies used AI in 2025, according to TIC Empresas 2025 by Cetic.br.
On the global scenario, almost nine out of ten organizations claim to use AI in some function, but 44% managed to scale the technology across the entire company and only 6% appear as high-performance organizations, according to the State of AI 2026 by McKinsey. In Brazil, 23% of companies managed to advance at least 40% of their initiated pilots, according to Deloitte data.
For Allan Miranda, CEO of Luria, the central issue lies in what remains within the organization after using the technology.
The question that separates companies today is not which AI model they chose, because that changes every six months. It is what stays with the company when the model changes or when the person who performs the best analyses moves to another area or even another company.
Allan Miranda, CEO of Luria
According to Miranda, interactions treated merely as disposable conversations cause the company to restart the process in each cycle. However, recording these interactions, in his view, could preserve within the organization the intelligence generated during the use of AI.
Ana Figueiredo is a technology editor at Olhar Digital. She is a graduate in Journalism from the Federal University of Uberlândia (UFU).
