NVIDIA via X Nvidia? The gaming GPU company? On Monday, the multi-trillion dollar AI chipmaker unveiled its latest effort at weaving advances in AI into video games, and it immediately backfired. The feature, DLSS 5, is supposed to be a souped-up version of the deep-learning upscaling tech Nvidia has offered since 2018. The company called it its “most significant breakthrough in computer graphics since the debut of real-time ray tracing” in that same year.