Yext will be exploring the massive impact AI has had on search and user behaviours, and how Scout can inform marketing professionals, at a webinar, ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms.’ It’s scheduled for Wednesday, 24 September at 1pm BST / 2pm CEST.
With AI now ever-present in digital interactions, platforms like ChatGPT, Gemini, Perplexity, and latterly, Grok, have huge influence over consumers’ discovery and interaction with brands.
Increasingly presented top-of-page, AI discoveries are replacing the traditional search engine results page with conversational answers that remove users’ need to sift through potentially unreliable results. Brands need guidance to understand how to optimise their content so it ranks optimally in these emerging channels.
Measurement of effectiveness is also new territory, putting many companies behind their better-informed, if not better-providing competitors. The Yext webinar on 24 September will help brand and marketing professionals improve visibility, track and tailor sentiment, and measure performance across social content, reviews, and local listings.
Join Yext for the exclusive session, ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms,’ on Wednesday 24 September at 1pm BST / 2pm CEST.
Register your place here.
